Work
OMPAY
OMPAY’s rebranding and repositioning marked a new chapter to Oman’s payment gateway nationwide. We took the brand from a functional payment tool to a scalable financial ecosystem that signals global standard maturity, trust, and long-term ambition.
XHAWI
A brand developed in collaboration with Leo Burnett, Omantele & AWS for an e-commerce platform in Oman. An expressive brand system designed to balance global standards with cultural authenticity.
EL CARMELO
A branding created for a fine-dining master chef who decided to venture in delivering refined tastes to people’s home. We helped guide the naming, identity and positioning for El Carmelo and created an ambitious path for them to deliver an experience beyond the food.
royal commission for alula
An exploration from an extensive branding exercise for the governing body of AlUla, shortlisted at final leadership level. The work focused on redefining the brand’s story and architecture to support the organization’s transition from startup to maturity.
Biddi
A 360 branding for an e-commerce brand, shortlisted in Cannes Lions for its expressive visual system and category differentiation.
LANDmark 50 years
Briefed for a brandmark lockup, delivered a visual framework. Landmark Group’s 50-year anniversary was a milestone we took seriously and used it as an opportunity to provide a forward looking uplift: A grid structure that made its way into their brand toolkit for the long haul.
Sharjah world book capital
A branding that celebrates Sharjah’s designation as World Book Capital. We elevated the city’s core personality to match their literary ambition: Modernized Arabic letters that express tall book spines, that spotlight the city’s values and landmarks.
Leo burnett
Invited by Leo Burnett Dubai’s Chief Creative Officer, we reimagined the agency’s brand environment, introducing warmth and playfulness inspired by Leo Burnett’s words and the mythology of creative life.
MENATA
[Project details coming soon]